Hypnotia: Project and Case Study

Role: Director & CG Artist

Tools: C4D, Redshift, AE, PS

🔗 Case study with details on sound, R&D and technique🔗

Hypnotia is a conceptual mood film created for a speculative fragrance.

At its core lies a key ingredient: an alluring yet toxic bloom scientifically known as Orchidae Hypnoxia. When first discovered in the expanse of the Zyphora Desert, this flower caused vivid hallucinations and, in some cases, temporary blindness. IV Labs perfected a method to neutralize the toxic properties, distilling its essence into a wearable fragrance.

The film uses visual symbolism, movement, and sound to express an emotional character, exploring the tension between allure and danger.

The idea was born from a fascination with how scent can bypass reason to trigger visceral responses. This is embodied by the flower, which blurs perception and captivates instinctively.

Treatment

The visual approach for Hypnotia aimed to reflect the fragrance's dual nature through surreal and cinematographic imagery. Elements float in abstract space, with transitions enhanced by light leaks and distortions to mimic a psychedelic experience. The use of heavy blur, depth of field, and flowing petal-like frames also aim to enhance that mood.

Animation further explores this: green plant tendrils wrap the perfume bottle with intention, mimicking a snake-like movement, symbolically hinting at danger and transformation; the camera drifts with a loose cadence.

Credits:

3D direction and animation: Alice Aires

Sound: Sound Canvas

Font: Leonhard Laupichler

Flower model by 3D Molier

Special Thanks: Andrea Marshall