Direction A

Light Projections: RnD

Direction B

Art Direction and Animation

Product Concept

SeedBuds are a speculative object designed for use in cities, to shift attention from urban noise pollution to non-human sounds. Leaves rustling, birdsong, raindrops, or the chirping of insects are some of the grounding sounds that often fade into the background amid the buzz of city life. Beyond playing music, they feature an AI-driven sound-cancelling system that masks urban noise while selectively amplifying these more subtle sounds.

Treatment

The aim was to use background projections and patterns to visualise the interaction between the earbuds and their environment in an abstract way, and mimic an audio-reactive effect. The emphasis was on creating a contrast between a clean, polished, functional form and the softer, more organic environment that settles gently around it.

TBC

Motion Tests